Floor Plans in Communities in DFW: Price Comparison by Model

Evaluating Floor Plans in Communities in DFW: Price Comparison by Model reveals that across Argyle, Flower Mound, Denton, Keller, and North Fort Worth, mid-range new construction floor plans start in the upper $300s and climb past $900,000 for luxury models. However, the exact same square footage can cost 30 to 40 percent more depending on which community and builder you select. Understanding the pricing gap between models in the same area is often the key to finding the right home for your budget.

Throughout this comparison, mid-range refers to homes priced roughly between $350,000 and $750,000, and luxury refers to homes priced above $750,000. Those thresholds apply consistently across all five markets below, even where local land costs push entry-level pricing higher than buyers might expect.

Below is a community-by-community, model-tier breakdown of what floor plans actually cost in each of these five DFW markets, along with the structural differences that drive the price spread.

How Floor Plan Pricing Works in DFW New Construction Communities

Floor plan pricing in DFW master-planned communities is rarely what the base sticker suggests. The starting price typically reflects the most compact plan on the narrowest lot with no structural upgrades. Once buyers select a specific homesite, add a second story, expand the primary suite, or upgrade the kitchen, the final contract price usually runs $30,000 to $120,000 higher than the published base.

A structural upgrade, in DFW builder terminology, refers to any change to the physical floor plan that must be selected before the foundation is poured, such as adding a media room, extending a covered patio, or converting a flex space into a fifth bedroom. These are distinct from design-center finishes, which are selected later and added on top.

In the five communities covered here, builders organize their floor plans into collections by lot width, typically 40-foot, 50-foot, 60-foot, or 70-foot-plus. Wider lots accommodate larger footprints, more garage bays, and larger primary suites. Moving from a 50-foot collection to a 60-foot collection can add $75,000 to $150,000 to the base price even within the same community. Understanding these tier thresholds helps buyers shop with a realistic total number in mind rather than anchoring on the lowest advertised figure. 

Argyle: Harvest by Hillwood (Mid-Range to Upper Mid-Range)

Harvest by Hillwood offers one of Argyle's most accessible new construction entry points, with floor plans ranging from the mid-$300s to well above $650,000, all within the same 1,200-acre master-planned community. Located along the I-35W and FM 407 corridor in Denton County, Harvest is served by both Argyle ISD and Northwest ISD depending on the section. Builders active in the community include Highland Homes, Bloomfield Homes, David Weekley Homes, and Tri Pointe Homes.

Tri Pointe's Terrace Collection entry plan, the Lily (approximately 1,661 sq ft with 3 bedrooms and 2.5 baths), represents one of the lowest price-per-entry points in an Argyle ISD-zoned new construction community in the DFW area. By contrast, David Weekley's Retreat section scales up to nearly 3,450 sq ft with larger primary suites and flex rooms, commanding prices approaching $680,000. Buyers targeting Harvest should plan for a $300,000-plus differential between the smallest and largest floor plans within the same community.

Flower Mound: Furst Ranch (Upper Mid-Range to Luxury)

Furst Ranch is where Flower Mound's floor plan pricing crosses firmly into luxury territory, with multiple builders offering product from the high $500s to well above $1 million. Situated at Highway 377 and FM 1171 on a 2,300-acre development zoned entirely to Argyle ISD, Furst Ranch is one of the newest master-planned developments in the Flower Mound and Argyle corridor. Lot widths range from 50 to 80 feet, with the High Plains neighborhood serving as the initial active selling phase.

The price architecture here is clear: Coventry's 50-foot plans are the most accessible entry point into an Argyle ISD community in southern Denton County, while Toll Brothers' Meadow Collection on 80-foot homesites starts at more than double that price. A buyer comparing a Coventry three-bedroom plan at 2,000 sq ft against a Drees four-bedroom plan at 3,500 sq ft in the same community is comparing distinctly different product categories, even though both carry the same Furst Ranch location and school district.

Furst Ranch pricing runs roughly $100,000 to $150,000 above comparable plans at Harvest, a gap that reflects newer infrastructure, a Flower Mound location, and a planned 97-acre central park as the community's amenity anchor. 

Denton: Landmark by Hillwood (Mid-Range to Luxury)

Landmark by Hillwood offers a broad mid-range floor plan selection at accessible price points, with new construction starting under $400,000 inside a 3,200-acre master-planned community. Located in Denton and zoned to Denton ISD, Landmark spans parks, trails, and preserved green space, with a builder mix ranging from production builders to semi-custom luxury brands.

Coventry's Landmark section represents one of the clearest mid-range entry points across all five areas, with smaller plans starting under $400,000 in a master-planned setting. At the upper end, Toll Brothers at Landmark brings luxury floor plans from the $740s on 60-foot homesites with 2- to 3-car garages. That price point sits roughly $150,000 to $200,000 below equivalent Toll Brothers product at Furst Ranch in Flower Mound. The difference aligns with the Denton ISD versus Argyle ISD distinction, as Argyle ISD's top state ratings command a consistent pricing premium across communities that offer it.

Keller: Boutique New Construction and Premium Pricing

New construction in Keller commands mid-range builds starting in the $600s and luxury product extending past $1 million. Keller is an established suburban market in North Tarrant County served by Keller ISD. Because land availability is constrained, new construction is limited primarily to small enclave communities and estate-tier custom builds.

A boutique enclave refers to a small-scale residential development of fewer than 50 homesites, common in built-out suburban markets where large land parcels are no longer available. This contrasts with a master-planned community's tiered lot-width structure, where buyers can step between 40-foot and 70-foot collections within a single development under one master HOA.

Unlike Argyle, Flower Mound, or Denton, Keller buyers do not typically step between 40-foot and 70-foot collections inside a single development. Bella Casa is a boutique enclave in central Keller, situated on 10.9 acres with 65-foot-wide homesites, offering modern plans at a luxury price point. Greenway Park is a custom-lot community of 38 homesites where buyers work directly with custom builders on estate-scale homes. Scattered infill and spec builds fill the mid-range gap.

Buyers seeking Keller ISD zoning at a lower entry price should note that ISD boundaries extend beyond city limits. Some adjacent areas carry Keller ISD assignments at more accessible land costs, though verifying school zoning at the lot level before signing a contract is essential. Read our guide on evaluating differences between Argyle and Keller for more details on school and lifestyle comparisons.

North Fort Worth: High Diversity in Price Ranges

North Fort Worth, encompassing communities in Haslet and Northlake along the Alliance and I-35W corridor, offers a broad spread between mid-range and luxury new construction. Floor plans range from the low $400s to well past $1 million within communities that are often adjacent to one another.

Pecan Square by Hillwood in Northlake compares closely to Harvest and Landmark in terms of master-plan structure, school zoning (Northwest ISD), and builder mix. Its four-tier lot structure, 40-foot through 100-foot, creates a clear floor plan price ladder in the region. Each 10-foot increment of lot width typically adds $75,000 to $150,000 to base pricing, making tradeoffs easy to evaluate. At the upper end, Pecan Square's half-acre homesites (100-foot lots) offer Highland Homes plans starting from the $930s, with home sizes running 3,100 to 4,400-plus square feet.

The Sweetgrass community in Haslet brings two distinct builder tiers into a 294-acre master-planned setting zoned to Northwest ISD. Perry Homes operates three lot-width collections: 50-foot plans from the $510s, 65-foot plans from the $650s, and 80-foot plans from the $770s. Graham Hart Home Builder adds a semi-custom layer with plans spanning 2,546 to 4,770 sq ft, priced from the mid-$700s into the upper $800s.

What the Same Budget Buys in Each Market

A $650,000 budget buys roughly 2,500 to 3,200 sq ft in Denton or North Fort Worth, but lands in the entry tier of Flower Mound's Furst Ranch. This variation is driven primarily by school district ratings and developer positioning. The table below maps that difference across all five markets.

A $650,000 budget stretches further in Denton or North Fort Worth than in Flower Mound, where the same budget sits at the entry tier of Furst Ranch. Buyers prioritizing Argyle ISD, ranked among the top 1% of Texas public school districts by the Texas Education Agency, pay a consistent premium whether buying in Harvest or Furst Ranch. In Keller, a $650,000 budget reaches mid-range infill inventory but rarely unlocks a named boutique community; buyers targeting Bella Casa should plan for $855,000 and up.

Key Drivers Behind Intra-Community Price Gaps

Two floor plans in the same community can differ by $150,000 or more for reasons unrelated to total square footage. Story count, primary suite placement, garage configuration, structural options, and lot position each add distinct cost layers:

Story count: Single-story plans typically cost more per square foot to build than two-story equivalents because the foundation and roof cover a larger footprint. Expect a 5 to 10 percent premium for one-story models of comparable size.

Primary suite configuration: First-floor primary suites are a premium feature in most DFW builder lines and typically add $20,000 to $40,000 over a comparable plan with an upstairs primary.

Garage count: Moving from a two-car to a three-car garage adds cost and often requires a wider lot (60-foot minimum in most master plans).

Structural options: Covered outdoor living areas, media rooms, game rooms, and extended kitchen islands are structural upgrade categories priced separately by production builders. A plan with all options selected can run $60,000 to $100,000 over its base price.

Lot premium: Corner lots, greenbelt-backing lots, and cul-de-sac lots carry premiums ranging from $5,000 to over $50,000 depending on location and desirability.

Comparing base prices alone without accounting for story count, suite placement, garage count, and lot position yields an incomplete picture of true floor plan costs. For additional guidance on managing these decisions early in the process, check out our DFW communities insider buyer tips to make the most of your investment.

FAQ

• Which DFW market offers the best floor plan value for mid-range buyers?

Denton's Landmark by Hillwood currently offers a broad mid-range floor plan selection at accessible price points among the five markets covered, with new construction plans starting under $400,000 in a 3,200-acre master-planned community. For buyers prioritizing Argyle ISD, Harvest in Argyle provides the next most accessible mid-range entry point.

• Why do the same floor plans cost more at Furst Ranch than at Pecan Square?

Furst Ranch's premium reflects Argyle ISD zoning (compared to Northwest ISD at Pecan Square), a Flower Mound location, and planned amenities including a 97-acre central park. While both are master-planned developments with overlapping builder lineups, Furst Ranch is newer, carries restricted land supply, and draws buyers seeking the Argyle ISD designation.

• Should I compare floor plan prices within one community or across communities?

Both comparisons serve distinct purposes. Within a community, comparing floor plans by lot tier (such as 40-foot versus 60-foot lots) illustrates the cost of expanding size. Across communities, comparing similar floor plan dimensions shows how much price variation is driven by location, school district, and community infrastructure rather than the home structure itself.

• How much do structural upgrades typically add to a new construction base price?

In mid-range to luxury DFW communities, structural upgrades and design center selections commonly add $40,000 to $120,000 to a base floor plan price. Treating the base price as a starting point and budgeting for upgrades ensures a realistic view of final contract costs.

• Is new construction inventory in Keller ISD growing or shrinking?

New construction within Keller city limits remains limited because Keller is largely built out. Bella Casa and Greenway Park represent primary named new construction options active in the market. Keller ISD boundaries extend beyond city lines, where adjacent areas occasionally offer Keller ISD zoning at lower land costs, though confirming lot-level school assignments remains essential.